SLT Media
Search engines, AI tools and LLMs may also use it as one of the signals to understand who you are, what you do and what topics you should be associated with.
Make your headline specific
Say what you do, who you help and where your expertise sits. Clever is nice. Clear is better.
Use the first lines of your About section wisely
People, and AI tools, should understand your core expertise quickly.
Show the problems you solve
Your experience section should not only list roles. Add what you help with, who you work with and what outcomes you are known for - I still need to do it 🙈
Add LinkedIn articles to your visibility strategy
From an LLM point of view, articles can give more context than short posts and are used as sources the most! They help connect you with specific topics and expertise.
Use personal and company pages differently
Personal profiles often seem to travel better for expertise and visibility. Company pages build brand trust and official business presence. You need both.
Connect the dots with links
Add your website, company page, projects, case studies, articles or other relevant profiles.
Don’t hide too much
My extra pro tip: if your profile is very private, you may be hiding not only from people, but also from tools that could understand and recommend you.
