SLT Media
Tools like ChatGPT, Gemini and Perplexity are already shaping how people discover businesses - and they don’t work the same way as Google.
The good news? You don’t need to be technical to start improving your chances of showing up. Here are 5 practical steps, starting with easy wins and finishing with more advanced moves.
Clearly introduce your business across social media.
Post a simple, human explanation of what you do, who you help and where you operate. AI tools often pull context from public platforms, so consistent, clear messaging helps them understand and recommend you.
Actively collect and respond to reviews.
Reviews aren’t just for trust anymore - AI systems increasingly use them as signals of credibility and real-world experience. The more genuine feedback you have, the stronger your digital footprint.
Allow AI models to learn from your YouTube content.
YouTube now offers settings that let your content be used for AI training and discovery. Turning this on (and pairing it with clear titles, descriptions and captions) helps LLMs understand what you talk about and surface your expertise when people ask related questions.
Build an FAQ section on your website designed for how people ask AI questions.
Not generic FAQs, but real conversational questions with clear, helpful answers. This helps LLMs understand your expertise and pull your brand into direct recommendations.
Add an LLM.txt file for AI crawlers.
Just like websites use robots.txt for Google, LLM.txt tells AI tools like Gemini (Google) and Perplexity what content they can read and learn from.
Setting this up properly helps AI engines understand, trust and prioritise your site and most businesses don’t have it in place yet.
