Bearhat Marketing
Your Google Business Profile is one of the most powerful free tools for getting found by local customers. Here's how to make the most of it:
Set it up properly from day one
- Use your exact business name (no keyword stuffing)
- Choose the right primary category – this matters for search rankings
- Add your service area or physical address consistently across all platforms
- Complete verification as soon as possible (usually via postcard, sometimes via video)
Make your profile work harder
- Upload 5–10 clear, authentic photos showing your team, workspace, and work
- Write a 750-character description that explains what you do, who you help, and where you operate
- List your services or products with short descriptions and pricing bands
- Keep your opening hours up to date, including bank holidays
Build trust with reviews
- Ask every happy customer for a review using a simple message and your direct review link. More reviews means Google will rank you higher
- Reply to every review within 48 hours – positive or negative
- Never offer incentives for reviews (it undermines trust and breaks Google's rules)
Stay active
- Post regular updates about offers, new services, or recent work
- Add 1–2 fresh photos each month to show you're active – Google prioritises active profiles
- Answer questions in the Q&A section
- Check your Performance tab monthly to see what's working
Avoid common mistakes
- Don't stuff keywords into your business name
- Keep your name, address, and phone number consistent everywhere online
- Update your hours regularly – outdated information loses trust
- Use real photos, not stock images
Read the complete walkthrough, including copy-paste templates, a 7-day setup plan, and common troubleshooting fixes: bearhatmarketing.com/how-to-make-a-business-profile-on-google
