Director, Tom Marren, commented: “We’re incredibly proud of what we have achieved as Coventry Scale Company - we’ve seen our business grow over many years. However, as we’ve transformed, it’s become clear that we need a new identity that better reflects how we’re meeting the changing needs of our customers, and how we operate as a business, both today and in the future. 

“Our new identity represents how we’re using technology to ensure precision, accuracy, and quality across all our services and products, how we’re working as a trusted weighing partner for our customers and suppliers alike, and how we’re driving innovation within the weighing industry. Our new identity reflects our vision for the future and paves the way for the next phase of our exciting journey.”   

While the company name is changing, all core elements of the company will remain the same – WOMAG will have the same team of brilliant people and all the knowledge and expertise they’ve built over 50 years in the industry. Plus, as WOMAG, they’ll continue to work with suppliers and customers to deliver an excellent service, every day. 

Tom added, "This is a really exciting time for our business and we’re looking forward to working with all our customers and suppliers under our new name. As WOMAG, we’ll continue to deliver a tailored and personalised service that brings added value for every one of our customers, which is underpinned by years of experience and driven by the latest innovation and technologies.” 

A long and proud history – a modern, bright future.