As more businesses look for ways to save time, improve efficiency and stay competitive, The Herd’s AI Enablement department offers a clear and hands-on way forward. Rather than overwhelming teams with technical jargon or vague strategy, the service focuses on real business outcomes.
That might mean speeding up content creation, improving lead follow-up, making reporting more efficient or helping teams use AI tools with greater confidence and control.
The launch reflects The Herd’s belief that AI should not be reserved for large companies with huge budgets or specialist internal teams.
Instead, it should be accessible to businesses of all sizes, giving them the same opportunities to innovate, grow and compete. By making the tools and workflows The Herd uses available to others, the agency is helping to level the playing field for businesses that want to benefit from AI without taking unnecessary risks.
Paul Scanlon, CEO of The Herd, said: “Our goal is to level the playing field for all businesses looking to utilise AI across every area of their marketing in a safe and secure way.
“We want to make the tools we use available to others so they can benefit from the same efficiencies, insights and opportunities, without needing to become technical experts or take on unnecessary complexity. We’re already seeing clients build confidence to move forward with AI in a way that is practical, responsible and genuinely useful.
“The AI Enablement department has been built with the needs of modern businesses in mind.
“Many teams know they should be using AI, but they are unsure where to begin, how to use it safely, or how to make sure it supports their brand rather than weakens it. The Herd aims to solve that problem by offering tailored support that brings together strategy, implementation and governance.
“That means businesses can explore what is possible, identify the right opportunities and put systems in place that work for their day-to-day operations.
“A key part of the offering is flexibility. Some businesses may want help with one specific challenge, such as automating repetitive marketing tasks or improving the speed of content production. Others may want broader support across the business, including training, workflow design and ongoing advisory input. The Herd’s approach is designed to meet businesses where they are, allowing them to start with one area and expand at a pace that suits their goals, their budget and their team.
“Security and responsibility are also central to the new department. Many organisations are interested in AI but cautious about data protection, privacy and brand reputation. The Herd’s AI Enablement service is designed to address those concerns by helping businesses use AI in a controlled and considered way. This includes making sure the right tools are used for the right tasks, keeping human oversight in place and helping teams build confidence in the process.
“For business owners, the real appeal lies in the combination of speed, simplicity and commercial focus. AI can remove friction, reduce time spent on repetitive work and free teams to focus on higher value activity. When used properly, it can also improve consistency, support better decision-making and create more room for growth. The Herd’s new department is built to help businesses unlock those benefits without losing sight of what matters most, which is trust, clarity and results.”
To find out more, visit The Herd’s AI Enablement page.
