Nigel Harte, Managing Director of Nexus Creative, expressed his enthusiasm for Haydn’s addition to the team, highlighting the significance of his expertise in shaping the company's trajectory.

"We had a vision," Nigel remarked, "We know how video content is an integral part of any successful marketing strategy, but, we also know that how the content is written, edited and structured is arguably more important to its success. In a world where everyone has a video camera on their phones, competition for our attention is high, so grasping current trends and social media algorithms is essential to achieve results and engage with the audience."

Nigel continues, "Adding Haydn to the team has allowed us to achieve this -- it has been great to find someone who is on the same page and really gets where we are heading."

Haydn's proficiency in videography and YouTube strategy has provided Nexus Creative with a unique edge, enabling them to launch their own YouTube channel, The Clever Content Channel.  The channel has been set up to raise awareness of their clients, provide advice for business owners, to showcase their journey and assist businesses in theirs.

“Haydn’s experience in creating YouTube channels and developing an engaged audience while also generating passive income and value speaks volumes. His adeptness in understanding the intricacies of YouTube algorithms, coupled with his creative flair, positions Nexus Creative for success in the ever-evolving digital landscape.”

Speaking about his role and aspirations with Nexus Creative, Haydn expressed his excitement, stating, "I am thrilled to be part of the Nexus Creative team and to contribute to the development of innovative content strategies. YouTube presents a remarkable platform for businesses to connect with their audience on a deeper level, and I look forward to leveraging my skills to help Nexus Creative and its clients achieve their goals."

As businesses continue to recognise the importance of video content in their marketing strategies and with Haydn at the helm of its YouTube endeavours, Nexus Creative is poised to elevate its brand visibility, engage with a broader audience, and drive tangible results for its clients. His passion for storytelling and his commitment to staying at the forefront of industry trends ensure that Nexus Creative remains at the cutting edge of digital innovation.

Nigel signs off with, ‘Anyone can create content, but it is much harder to create clever content’

If you would like to follow the Nexus Creative Journey, head over to The Clever Content channel on YouTube: @TheCleverContentChannel

Also, please be on the lookout for a special offer for all Chamber Members to get involved.