With strong experience in new business development and account management within hospitality. Lara brings a relationship led approach to sales. Her role will centre on building long‑term partnerships, identifying opportunities to grow accounts, and ensuring customers receive the right products and support to help their kitchens run smoothly.

“I’m really looking forward to getting out and meeting local businesses and building strong working relationships,” said Lara Ramage. “MyFreshCo has a great reputation for quality and service, and I’m excited to be part of a team that genuinely cares about supporting customers and helping them grow.”

As a family‑run business with deep roots in the local community, MyFreshCo supplies fresh produce, dairy, and bakery items to hundreds of schools, care homes, hospitals, restaurants, and caterers across the Midlands. Expanding the sales team allows the business to remain hands‑on and responsive, while continuing to grow in a sustainable and considered way.

“Bringing Lara into the team strengthens our ability to work closely with local businesses and respond quickly to new enquiries,” said Rish Bhinder, Operations Director at MyFreshCo. “As we continue to grow, it’s important that we invest in people who share our values around service, transparency, and long‑term relationships.”

The latest team expansion marks another step forward for MyFreshCo as it continues to support local foodservice and catering businesses with dependable supply, strong partnerships, and a genuine understanding of the challenges facing the sector today.