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PR Professional Abbi Wins Second Place in Global Industry Awards

Machine intelligence has helped to select Abbi Head, founder of Little PR Rock Marketing, to win second place in the Media Relations category of the global Public Relations Today Most Valuable Post (MVP) Awards 2022.

Her post in Prowly, a PR industry website blog entitled "Media Overexposure: How to Take Back Control of Your Media Presence", also impressed the platform's readers and the awards committee winning her runner-up status.

PR Professional Abbi Wins Second Place in Global Industry Awards

Since the second lockdown in 2020, Abbi has focused on creating a public relations (PR) business that she hopes would make her parents and herself proud. She named it Little PR Rock Marketing after her mother Pauline (meaning Little) and her father Peter (meaning Rock) as a tribute to their memory. Abbi developed her business to provide positivity during some of the most challenging times in her life.

2022 was a whirlwind for Abbi, including becoming a public speaker, writing a book on PR and joining the NatWest Accelerator at the University of Warwick in Coventry.

Her success follows a 10-year role as a Media Officer at the Rugby-based charity New Directions, gaining her academic qualifications and membership to the Chartered Institute of Public Relations.

In its second year, the 2022 Public Relations Today MVP Awards recognise outstanding contributions from many websites. Judges included Bob Geller, President, Fusion PR; Dara Busch, 5WPR Co-CEO & Leader of Consumer Practice and Matt Caiola, 5WPR Co-CEO and Leader of Corporate & Technology Communications Practice. 5WPR is one of the largest independently-owned PR firms in the United States.

Abbi's fellow MVP winners included a 27-page whitepaper called "Building the Perfect Pitch and Nurturing Media Relationships'' by the Team at Onclusive, which took first place, and third place was awarded to Tom O'Brien from O'Brien Communications in his Muck Rack blog post called "Give this media relations tactic a try: Sound bites for trending stories."

Public Relations Today provides content for over 41,000 readers daily on their website and through their newsletter. This information hub offers auto-curated blogs, webinars, and downloadable resources that react to reader data to provide the most valuable resources bolstered by editorial teams and displayed at the top of the site. With a world full of algorithms and artificial intelligence, is this kind of machine automation the nature of things to come for PR copywriting awards? 

About her win, Abbi said, "To be recognised as a PR professional who provides useful and actionable information that has been considered "tactical or strategic" in my industry has given me a massive boost to my confidence. PR is a matter of perseverance and resilience. Receiving the news was a perfect gift over the festive season."

Contact: Abbi Head: [email protected] Mobile: 07966712017


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