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Famous names in football team up as Coventry firm launches new finance support for pro sportspeople

A Midlands accountancy firm has launched a new company to provide specialist tax and financial support to professional sportspeople.

HB&O Sports Management is dedicated to helping athletes, agents and clubs to manage their finances with confidence.

Famous names in football team up as Coventry firm launches new finance support for pro sportspeople

The company aims to simplify matters like tax returns, efficiency, rebates and HMRC correspondence. Offering financial education and long-term planning so that professional sportspeople can focus on performance rather than finance.

With a new Instagram page and personal availability over WhatsApp, the ambitious team is able to provide professional information in real time so clients have instantaneous access to solutions to their financial queries. The aim is to bridge the gap between sportspeople’s inherently busy schedules and monetary reporting and advisory requirements.

The new offering sets out to help athletes and coaches by maximising their income and delivering compliance that will benefit them now and provide financial stability for when they retire.

HB&O Sports Management hopes to become a trusted financial partner for agents and to build financially confident sportspeople to ensure that elite-level clubs and associations across all sports can benefit.

Former England and Aston Villa footballer Tony Daley and ex-Birmingham City player Beryly Lubala are among the famous names who have signed up to the service.

Tony, who now runs 7Daley Ltd, a health and fitness business, said: "I have received fantastic support from HB&O with regards to my personal taxation and limited company financial and compliance matters.

“Their professionalism, attention to detail and proactive approach gives me complete confidence that everything is being managed correctly and on time."

HB&O Sports Management offers expert support on international tax strategy, tax compliance, corporate structuring, financial reporting, contract reviews and wealth planning for former and current sportspeople.

The company, a specialist division of HB&O Accountants which has offices in Birmingham, Coventry and Leamington, has already hosted information sessions for young athletes at some of the biggest sports clubs in the region, including Aston Villa.

HB&O is no stranger to the world of sport having successfully partnered with Astro JJR HIPPO Suzuki rider Stefan Hill in last year’s British Supersport Championship. The company also staged a corporate tournament at Leamington Football Club last summer to kickstart a programme of charity fundraising.

Stuart Grosvenor, Director of HB&O Sports Management, said: “Professional athletes have commitments that extend far beyond their arena of competition and simply don’t have the time to invest in financial matters and to make informed decisions that could have a huge impact on them in later life.

“That’s why we think our new sports management service could be hugely beneficial to sportspeople, their agents, clubs and partner associations.

“Our company boasts 20-plus years of accountancy expertise. With this new service we’re simply tailoring our specialist support to the world of sport.

“Having launched an office in Birmingham last year it’s great to have Tony Daley, an Aston Villa icon, and Birmingham City academy graduate Beryly Lubala already on board. We hope many more sportsmen and women will make this same transfer to simplified finances.”

Alex Thorne, Tax Associate at HB&O Sports Management, said: “After spending seven years competing professionally, I was delighted to join HB&O Sport Management within a Tax Advisory role.

“Understanding the implications that poor financial knowledge and advice can have on your life and subsequently performance, I felt drawn to be part of an aspiring team of ex-sports people looking to bring that knowledge back into the locker room and allow sports people to grow with the confidence that their finances are being looked after to the highest level.”

To find out more information, and to book a free consultation, visit www.hbosports.co.uk/ 

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