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Business leaders in Coventry say they'll help the city make the most of Premier League status

Business leaders in Coventry have vowed to support the city’s efforts to make the most of the economic benefits Premier League football will bring.

The Coventry and Warwickshire Chamber of Commerce held its Coventry Local Business Forum at the Ramada Hotel in the city with companies from a range of sectors in attendance.

Business leaders in Coventry say they'll help the city make the most of Premier League status

The group was updated on the Chamber’s Business Manifesto, which will be published later this year and features recommendations on infrastructure, business support, net zero, skills and local government reorganisation.

And the conversation also turned to Coventry City’s promotion back to the Premier League and the economic benefits it will bring.

Corin Crane, chief executive of the Chamber, said colleagues at other Chambers across the country had provided insight into the benefits of top-flight football.

And he told the gathered businesses that plans were already in place to bring together organisations to ensure that the city’s new-found Premier League status is maximised.

He said: “As a Chamber alone, we’ve been fielding all kinds of media enquiries on what promotion means not only to Coventry City Football Club but the region as a whole.

“Other Chambers tell us that there are immediate impacts to being a Premier League city – such as enhanced profile and increasing visitor numbers – and that you can also start to see more inward investment enquiries if you can sustain your place in the top-flight.

“We were joined by a businessperson who is based in the city but their head office is overseas. They told us that more international firms would recognise Coventry because of the status and would be more likely to consider the city for investment.

“Collaboration is going to be really important and we’ve already reached out to the club, the city council and other local partners to bring everyone together to make the most of this incredible opportunity.”

Tim Squires, the chair of the Coventry Local Business Forum, said: “We had a brilliant discussion and everyone is incredibly excited about Coventry City getting into the Premier League.

“We also talked about a variety of other topics – from AI through to skills – all of which are vitally important to the regional economy and our future growth.”

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