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BtoB Events cycling from Border to Border for Tukey & Syria earthquake relief

BtoB Events are cycling from Border to Border in aid of the ‘Action for Humanity’s Turkey and Syria Earthquake appeal.

BtoB Events is a Coventry based exhibition organiser company. We specialise in the West African market, and we are the proud owners of West Africa’s largest portfolio of trade exhibitions;West Africa Automotive Show, Food and Beverage West Africa, Beauty West Africa, Pharma West Africa and FACT ( Fashion, accessories, clothing and textiles) West Africa.

BtoB Events cycling from Border to Border for Tukey & Syria earthquake relief

We also run the EBME Expo based right here in Coventry at the CBS Arena. The EBME Expo is the UK’s largest gathering of clinical and biomedical engineers.

When we first heard about the earthquakes, we were really shocked. We have longstanding relationships with partners, Governments and clients in Turkey (it is one of our top 3 trading partners globally. Furthermore, one of our group exhibition managers, Kabeer Baber, has Turkish heritage. Based on these close ties to Turkey it really did feel close to home and we therefore felt compelled to do something to show our support and help those who desperately need it.

An email was sent requesting ideas and the team decided on a bike ride. We were kindly donated an exercise bike from Natalie at OneFitMama (a business in Coventry offering exercise classes to new mothers), and committed to cycling the distance from the UK border to the Turkey/Syria border. We settled on the momentous task of 3948km and have been cycling every day since in attempt to raise as much as possible for the cause. Our aim is £5000.

Steven Rich, Exhibition Sales Manager ‘We’ve all been working really hard and supporting each other on the bike, after hearing about the further earthquake, we are doing as much as we possibly can and are asking for any donation to this necessary cause”.

We’ve currently cycled across the channel, all of France and Luxemburg and we are now approaching the east coast of Germany (Feb 22nd 2023)

Please donate at www.justgiving.com/BtoB-Events

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