“ATD have exemplified the creator’s code principle with a focus in two key areas: Unity and Growth.  They treated JLR as a partner, working very closely with engineering, purchasing, launch manufacturing and logistics to resolve issues proactively and quickly. They worked closely with tier 2 suppliers, many of them much larger than ATD. They found common ground to resolve problems and move forward in a collaborative fashion. This led to a successful launch of the Range Rover SV.

Through their long-term partnership, ATD are continuing to support JLR’s growth. They’re investing in new technologies, training and know-how to offer specialist skills in low volume manufacturing. This, in turn, means even more choice for JLR’s most discerning customers.”

Brett Townsend, Managing Director of ATD said; “The team at ATD are immensely honoured and proud to have received this award and it is a reflection of all the hard work at JLR and ATD to engineer and launch the rear console and a number of other interior trim components for the Range Rover SV. It is only by everyone working together towards a common goal that we can truly succeed for our mutual benefit. I would like to extend my deepest gratitude to the combined ATD / JLR team for making this happen.”

ATD, based in Coventry UK, engineers and manufactures automotive interior components and electro-mechanical assemblies for the Range Rover SV, supplied to sequence in to JLR’s Solihull assembly plant as well as complex interior assemblies for the UK’s prestigious car manufacturers. From its 5 plants across the Midlands ATD employs 180 people and will generate sales of circa £20m in 2023.