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From Networking Event to Year-Long Partnership for 1641

Sometimes the most valuable business connections come from unexpected places. For 1641 founder Sam Kelly, a single conversation at a Coventry Chamber networking event in January 2025 has grown into a collaboration that's still going strong nearly a year later.

Sam struck up a conversation with Charlotte, who runs The HR Dept Coventry, providing adaptable and cost-effective HR support for businesses and offering tailored advice rooted in company culture and business goals. With the reassurance of local, ongoing support no matter how complex the case.

From Networking Event to Year-Long Partnership for 1641

The initial reason for exchanging details wasn't even about working together directly. As Sam explains: "I was actually taking Charlotte's details to potentially support another client of mine, but we immediately got on and stayed in touch."

Although the original referral opportunity didn’t materialise, the connection proved valuable in an unexpected way. Charlotte was looking for consistent social media marketing support to allow her to focus on delivering HR services to her clients and remembered the conversation in January.

Since that first meeting, the two businesses have worked together for almost a year, with 1641 providing ongoing social media management and strategic input to strengthen brand visibility and maintain consistent communication with clients and prospects.

Charlotte reflects on the impact: "Connecting with Sam and working with her professionally has been fantastic for my business, her services leave me free to focus on my clients and running my business. We collaborate on everything we do, and Sam is open to discussion about ideas as well as trying new marketing options. It goes to show the power of networking and how invaluable the Chamber is to small businesses."

A Chamber member since 2024, 1641 continues to use networking as a way to build meaningful local relationships that support sustainable business growth.

1641 specialises in digital marketing that moves businesses forward, offering options whether you’re a business looking for help with your strategy, content that really gets to the heart of your business or a complete done-for-you package, without jargon and vanity metrics. Digital marketing, in black and white.

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