Under the new partnership, The Herd will develop and deliver a social media strategy designed to raise brand awareness, tell the stories behind the ribbons and drive online enquiries and sales for Weave of Honour across the UK. Content will spotlight the company’s craftsmanship, its highly personalised commissioning process and the families and individuals choosing to celebrate their service through legacy artwork.
Paul Scanlon, CEO of The Herd, said:
“Working with a brand like Weave of Honour is a privilege because their entire business is built on respect - for service, for craftsmanship and for family legacy. Our role is to make sure more people discover this incredible product, understand the detail and care that goes into every display, and feel confident to preserve their own stories of service in a way that can be cherished for generations.”
Robert Davies, Founder of Weave of Honour, said:
“We started Weave of Honour because we saw how often medals were kept out of sight in drawers, only brought out on special occasions. By working with The Herd, we want to reach more veterans, emergency services personnel and public servants and show them that their ribbons can become a daily reminder of pride, courage and dedication on their walls, not hidden away. The Herd’s experience in digital storytelling and paid media will help us share that message with families across the country.”
The appointment comes as Weave of Honour continues to build its presence as a specialist online retailer, offering fully customisable displays that can be created using official ribbons from the Army, Navy, Air Force, police, fire, ambulance, coast guard and combined or public service roles.
