St Mary’s Guildhall fought off incredibly strong competition from the country’s most prestigious attractions to reach the final, where it was joined by The Beatles Story in Liverpool and World of Wedgwood in Staffordshire.
The accolade further underlines the Guildhall’s growing reputation as a world-class heritage destination, attracting both domestic and international audiences to the historic heart of Coventry.
The VisitEngland Awards for Excellence are regarded as the leading awards in the English tourism industry, celebrating quality, innovation, customer service and best practice.
St Mary’s Guildhall has received a Bronze award less than three years after reopening under the management of No Ordinary Hospitality, following an extensive renovation and the introduction of a new operational team. The transformation has reimagined the historic venue as a must-visit destination for tourists and history enthusiasts alike, as well as a charming spot to enjoy a quintessential English afternoon tea.
Judges praised St Mary’s Guildhall for its genuine passion for accessibility and history, its tailored approach to welcoming visitors from around the world, and the consistently outstanding customer service delivered by its staff and volunteers.
Th national final followed an extensive judging process that began with over 1,800 applications to regional competitions. A total of 360 businesses were shortlisted nationally, with just 52 finalists across 16 core categories making it through to the national stage.
The venue in Coventry’s Cathedral Quarter has become a standout example of how historic buildings can be reimagined for modern visitors, offering interactive tours, immersive hands-on history experiences, tailored group packages, family-friendly activities, educational visits, accessible tours, and specialist support for international audiences.
Abi Moore, Heritage and Venue Manager at St Mary’s Guildhall, said: "To be named among the top three attractions for International Tourism in England is a testament to the amazing work of our entire team – we are absolutely delighted to have achieved a Bronze award.
“Our staff and volunteers go above and beyond to create welcoming, high-quality and accessible experiences for every visitor – whether they’re from Coventry or visiting from the other side of the world.
“This award helps put both the Guildhall and Coventry firmly on the map as a must-visit destination.”
Funding from The National Lottery Heritage Fund sustains ongoing events, activities, and capital investment at St Mary’s Guildhall, enhancing access to the venue and the renowned Coventry Tapestry with thanks to National Lottery players.
Councillor Jim O’Boyle cabinet member for jobs, regeneration and climate change said: “This top industry award is great news for our wonderful Guildhall. We have always known how fantastic and unique it is and now that has been recognised and celebrated on a global stage.
“This award will help spread the word spread nationally and internationally and in turn help to attract even more people to visit the Guildhall and city.” For more information, visit: www.stmarysguildhall.co.uk
Pictured (left to right): Abi Moore, Jayne Pyatt, Hannah Hewlett
