The speaking engagement is a direct continuation of Paulina’s involvement in Exporting Starts Here, the Coventry and Warwickshire Chamber of Commerce programme supporting businesses to develop international growth capability. During the programme, Paulina was mentored by Jenny Hooper, helping shape the thinking behind SLT Media’s export-focused initiative, SLT Gateway, which supports Polish companies entering the UK market through localisation beyond translation.

On 12 March 2026 in Wrocław, Paulina delivered a session on how to communicate and market to British customers, covering the practical differences in tone of voice, trust signals, reviews culture, customer expectations and the realities of B2B and B2C sales journeys in the UK.

Paulina Patrykowska, Founder and Director of SLT Media, said:
“Exporting to the UK often doesn’t fail on the product. It fails on trust. British buyers expect certain signals, from how a website speaks to the role of reviews and customer service standards. The Chamber’s Exporting Starts Here programme gave me the structure, confidence and support to turn our lived UK market experience into a clear offer for businesses expanding from Poland into Britain. Having Jenny Hooper as a mentor was a huge part of that journey.”

SLT Media’s work sits at the intersection of branding, digital delivery and cross-border positioning. Through SLT Gateway, the team helps founders and export teams reduce the friction that typically slows down UK entry, by aligning messaging, brand presence and customer experience with UK expectations.