MTS is the largest independent wholesaler, distributor and retailer of tyres in the UK, selling more than six million tyres nationwide every year – 20 per cent of the total UK market – while Protyre Autocare operates a network of 184 local fast fit garages across the UK.
R&Co’s experienced team of social media and PR specialists, which include former editors and journalists, will deliver PR and social media to support MTS and Protyre Autocare with brand building among B2C and B2B audiences as it looks to grow its market share.
The wholesaler is the latest addition to R&Co’s automotive PR and digital marketing portfolio and joined just after the communications agency was named Medium Consultancy of the Year 2025 at the PRCA Dare Awards.
In the past year, it has seen its clients and staff numbers grow, along with its fee income rising by nearly 40 per cent.
R&Co managing director, Peter Robinson, said: “A major part of our growth plan has been to offer a one-stop shop to our clients for all their communications needs, with experts in multiple fields including social media, SEO and PR all under one roof.
“We have had several award wins in recent years, recognising our well-earned reputation in areas including automotive, logistics and veterinary.
“We are delighted to welcome MTS and Protyre Autocare to the R&Co fold and will work hard to ensure we deliver outstanding results for them.”
MTS group marketing director, Sally Fyffe, added: “It is a period of exciting growth at MTS and as a forward-thinking company we are ready to tackle future challenges and seize new opportunities.
“We are excited to be working with the R&Co team to help build our brand in the media and and across social media channels for both the B2B and consumer-focused areas of our business.”
R&Co was established in 1979 and was previously known as Newsline PR. It is a full-service communications agency with PR, social media and SEO clients in a range of B2B and B2C sectors including veterinary, property and logistics.
