As the destination has evolved, so too has the need to promote The Avenue at Coombe, a new leisure and retail space located within the park. To support this, the Rawww team shaped a fresh brand identity and launched a user-focused website that introduces The Avenue as a vibrant local hub for families, foodies, and shoppers. It has helped establish the area as a go-to spot for days out, dining, and discovery, all just a short journey from Coventry city centre.
A highlight of this expansion is the Sundae Club, a nostalgic dessert diner with a retro twist. Its dedicated landing page was crafted to reflect the fun, playful energy of the venue, helping attract families and sweet-toothed visitors alike, and turning interest into foot traffic.
Holly Walton, Head of Marketing, said: “Rawww have played a key role in helping us showcase the full Coombe Abbey experience online. From the hotel, to The Avenue and Sundae Club, their creative and digital support has helped us connect with visitors in a more meaningful and engaging way.”
The collaborative approach across both brands has helped highlight the best of Coventry and Warwickshire, encouraging locals to re-engage with familiar places and introducing visitors to new attractions. Whether through digital strategy, branding or seasonal campaigns, the focus remains on delivering memorable experiences and real-world results, turning digital touchpoints into destination visits.
“It’s been a pleasure to help bring the Coombe Abbey brand and its evolving visitor experience to life through digital. From strategy to seasonal campaigns, we’ve worked closely with the team to create digital platforms that reflect the magic of the venues while delivering results and showcasing the best of what Coventry has to offer.”
Alison Rowley, Head of Projects, Rawww
Explore these local destinations here: https://www.coombeabbey.com/ / https://www.theavenueatcoombe.co.uk / https://www.sundae-club.co.uk/
Discover how Rawww supports local destinations with powerful branding and digital strategy: https://rawww.com/
