Prime’s most recent fundraising effort saw the team use five treadmills to climb the height of Everest seven times in just 24 hours, an epic undertaking which raised more than £30,000.
Previous challenges have also included rowing the distance from Birmingham to Venice in 24 hours and cycling the entire length of the Tour de France in 24 hours.
Kerrie Given, associate director at Prime Accountants Group, said: “Over the past decade we have completed many epic challenges to support the incredible work of Birmingham Children’s Hospital.
“The challenges have become bigger and more ambitious over time, but our team take on each one with the knowledge we’re supporting those who face far greater challenges each day.
“It’s wonderful to reach this target and help fund improvements to the hospital – from new equipment to building a medical cinema so poorly children can watch the latest blockbusters.”
Katie Harris, corporate partnerships manager at Birmingham Children’s Hospital and charity, thanked the company for their efforts.
She said: “We’re incredibly grateful for the unwavering support the team at Prime Accountants Group have shown our charity over the past ten years.
“Ten thousand pounds is a phenomenal milestone and achievement, and it’s been a joy to see their fundraising ideas and initiatives evolve over the years.
“This staggering total is a testament to the effort the team have put into supporting our sick kids, and as such they’ve helped us invest in the latest technology, create child-friendly environments and improve experiences for our patients and families.”
Prime plans to continue its fundraising efforts to support the hospital into 2026, and the team also brought festive cheer to the young patients at BCH last week as part of the hospital’s Magic Makers programme.
Martin Farrell donned the red suit as Santa with Terry Reeves, Shannon Walden, Tracey Hawkins, Stacie Youell as his elves, to hand out presents and bring joy to children and families spending the festive season in hospital.
Morgan Davies, managing director at Prime Accountants Group, added: “As Magic Makers, we’re honoured to play a small part in creating joyful moments for families at Birmingham Children’s Hospital.
“Our sponsorship of the hospital and our team’s involvement in the grotto is a reflection of our values, bringing warmth, compassion and a little magic where it’s needed most.”
