The company, which sells responsible packaging and containers for the food and drink industry – from cups to food-trays and from cutlery to take-away boxes, will donate £2 of profits on each case of its Christmas cups ordered.
The sustainable cups feature the simple message – ‘be kind this Christmas’ – as well as a QR code that takes users to a webpage where they can donate to CWW Mind and explore mental health support available over the festive period.
The campaign has already gained support from the Coventry and Warwickshire Chamber of Commerce and Councillor Rachel Lancaster, the Lord Mayor of Coventry.
Mark said: “I know from personal experience that people still find it hard to talk about mental health issues because there is still that stigma. There is still a thought for some people – especially men – that we should hide our feelings.
“I have been through it myself so I know what it is like and that is why I wanted to support CWW Mind with this campaign this Christmas.
“It is a brilliant charity to work with and we’re encouraging businesses to get involved with supporting the campaign. Of course, it’s about raising funds but also about awareness too so we can get more and more people speaking out.”
CWW Mind will earmark any funds raised to support its community allotments based close to the Arches Industrial Estate in the city.
The allotments offer a sanctuary to those facing mental health issues as space to grow fresh produce, much of which is sold on or turned into products such as chutney.
Steven Hill, the CEO CWW Mind, said: “We are delighted to be working with Purple Planet Packaging on this campaign.
“We like to dedicate this kind of fundraising to our allotments because then everyone who supports it can see the tangible benefits of their donations.”
Cllr Lancaster added: “Purple Planet Packaging is a great example of a Coventry company that wants to give back to the city in so many ways and this is a fantastic initiative in the run up to Christmas.
“Be kind this Christmas is a simple but very powerful message and one that we can all get behind.”
Gurprit Singh, of the Coventry and Warwickshire Chamber of Commerce, said: “We’re encouraging businesses to get behind this campaign – it might mean purchasing just one case of cups, which will see vital funds being donated to CWW Mind.”
