After being brought together with omnigo, the DOJO enabler, in late 2025, the club is already seeing the benefits of working with the Coventry-based provider.
Nicholas Gould, the founder of omnigo, said: “When omnigo carried out a full audit of Coventry Rugby Club's merchant services in late 2025, what we found was a familiar story.
“Legacy terminals, historic transaction rates that hadn't been reviewed in years and a payment setup that hadn't kept pace with how the club actually operates on matchdays.
“The audit led to a full infrastructure upgrade, with omnigo replacing the club's existing setup with a solution projected to save the club £50,000 per year in card transaction costs alone.
“Central to the project was the introduction of DOJO Go, the portable payment device, across the stadium's bars and service areas.
“Staff can now take payments anywhere in the ground, reducing queues and improving speed of service during peak periods rather than being anchored to fixed till points.
“We saw the club’s pain points and have worked with them to fix them.”
Matt Cannon, COO at Coventry Rugby Club, added: "Working with omnigo has been a game-changer for us.
“Their portable card machines have helped us bust queues and serve fans faster on matchdays, while the switch to their platform is on track to save us over £50,000 a year.
“The process was seamless, the support has been constant and they genuinely understand how stadiums like ours operate."
The project was brought to the club through Chris Hartley, hospitality and venues lead at omnigo, and reflects a wider shift the company is seeing across venues and stadiums, where long-standing payment agreements are being reviewed and found wanting against modern operational demands.
Nicholas added: “For omnigo, this is one example of a growing portfolio in Coventry and Warwickshire, where a payment audit has unlocked both financial savings and measurable service improvements, reinforcing our position as being more than a card machine provider.”
