The Chamber is leading on the LSIPs in both the West Midlands and Warwickshire, helping to design solutions in order to ensure employer needs are met in the future development of training and skills provision across the region.
The brief for LTCA focused on the creation of two distinctive geographical brand identities that could be rolled out consistently across a wide range of media platforms, supported by a suite of printed materials.
A key objective of the project was to ensure the identities were flexible, scalable, and easy to apply across both digital and offline communications.
As part of the delivery, LTCA developed a series of branded templates designed to be adapted internally by the LSIP team, enabling ongoing consistency while allowing for efficient in-house content creation. The resulting brand provides LSIP with a clear, professional visual presence.
Leigh Torrance, who the owner and founder of LTCA, said: “Working with the Chamber of Commerce and the LSIP team on such an important project has been great for the business.
“Of course, we are always passionate about delivering great results and, in this instance, we can see how important the work being undertaken by the LSIP is for the future of skills in the region.
“So, we are really proud of what we’ve been able to achieve with the new brand.”
LTCA moved into new office space at ImagePlus’s headquarters in Electric Wharf in Coventry to help support the company’s growth and future ambitions.Leigh added: “LTCA’s growth plans are focused on strengthening our in-house capabilities, expanding our service offering, and continuing to invest in the people, processes and partnerships that underpin our success.
“We will build on our collaborative approach by developing new skills within the team, embracing emerging technologies, and creating further opportunities to work with trusted local suppliers and partners.”
Raj Kaur, who leads the LSIP team at the Chamber, said: “Working with LTCA has been seamless.
“They understood the brief straight away and have delivered eye-catching, professional brands that help to tell the story of what the LSIP is all about and stands out to employers who we are looking to engage with.
“We are extremely pleased with strong brand identity we now have, and have really enjoyed the process of developing the assets. We found Leigh and the team to be professional, accommodating and knowledgeable.”
For more information the LSIP or to be part of the conversation go to: [email protected]
For more information on LTCA go to https://ltca.co.uk/
*Pictured (left to right): Meisha Green (LSIP), Raj Kaur (LSIP), Corin Crane (Chamber), Danni Masaon (LSIP), Leigh Torrance (LTCA), Prarthana Dakhole (LSIP)
