Founded in 2006, Genesis Employment is a well-established recruitment agency specialising in temporary and permanent roles, with a strong track record in supplying staff to industrial, logistics and food businesses across Coventry and the wider Midlands. Led by Richard and Gaynor Frost and a dedicated local team, the agency has built its reputation on reliability, sector understanding and visible support for the business community, including sponsorship of initiatives such as the 2026 People First Awards.
Under the new partnership, The Herd will implement a fully managed CRM and email automation funnel for Genesis, supported by warmed domains, data enrichment and compliant B2B outreach at scale. The system will deliver targeted sequences to thousands of employer contacts each month, sharing case studies, compliance assurances and candidate spotlights to convert more vacancy enquiries into long-term, repeat business.
Paul Scanlon, CEO of The Herd, said: “Genesis Employment is a fantastic addition to The Herd; an ambitious, people-first business we love to partner with. They already have the reputation, the relationships and the sector expertise. Our role is to plug in the technology, automation and data insight that ensures they are the first call whenever a manufacturer, warehouse or food distribution business needs temporary staff. By combining our recruitment automation experience with Genesis’s on-the-ground knowledge, we’re confident this programme will deliver a measurable uplift in high-quality employer conversations and placements.”
Richard Evans, Director at Genesis Employment, said: “Our clients value us for our speed of response and our ability to find the right people, fast. Much of our business development has traditionally relied on manual outreach, referrals and ad hoc follow-up. We’re excited to bolster automation on to our manual process. Partnering with The Herd allows us to take that relationship-based approach and scale it, so that more manufacturing, warehouse and food distribution businesses see Genesis as their default temp recruitment partner. This is an important investment in our growth, our client experience and, ultimately, in the employers and candidates we support across the Midlands.”
Commercial modelling shows that once fully live and optimised, the system could support between 3,000 and 5,000 targeted employer emails per month, generating hundreds of opens, dozens of recruitment conversations and a steady pipeline of new vacancies. Even on conservative assumptions, this is projected to translate into multiple additional placements each month and significant incremental revenue, while deepening relationships that create repeat staffing requirements over time.
The partnership with Genesis Employment is the latest in a series of automation programmes delivered by The Herd, which has grown from a bedroom startup into a fast-scaling, Coventry-based agency working with clients across the UK and internationally. Amongst traditional digital media services, The Herd specialises in AI-driven marketing, media and CRM solutions, with a people-first culture that ensures every automation sequence feels authentic to the client brand.
