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EXOVA’s Leap into Permanent Design at West Midlands Safari Park

Coventry’s own EXOVA Events is proving that big ideas can grow from local roots! Best known for delivering imaginative live experiences, exhibitions and brand activations, the company took a bold leap forward this Spring with its first-ever permanent installation, Hippo Creek.

This is an immersive brand experience for Nuii Ice Cream at the West Midlands Safari Park.

EXOVA’s Leap into Permanent Design at West Midlands Safari Park

Appointed by Manchester-based marketing agency ZEAL Creative, EXOVA was challenged to design and build a lasting experience that could withstand the elements while bringing Nuii’s adventurous “Choose Your Next Adventure” ethos to life. The result is a stunning, long-term feature that blends creativity, technical precision, and commercial durability... all designed and built right here in Coventry.

Hippo Creek includes a bespoke ice cream kiosk, two educational WildArk zones, custom seating, branded signage, and even a show-stopping 4x4 off-road display vehicle. Every element was conceived and constructed in-house by EXOVA’s multi-skilled team, combining digital design, joinery, fabrication, and finishing expertise under one roof at their Bayton Road Industrial Estate facility.

Delivering a project of this scale required more than flair, it demanded meticulous planning, structural approvals, and a deep understanding of safety and compliance. But EXOVA’s signature attention to detail ensured the final result exceeded expectations, both for the client and for the thousands of visitors who now enjoy the space each week.

Behind the scenes, EXOVA’s growing capabilities continue to set it apart. The company’s investment in its own CNC machine enables precise, efficient fabrication, giving clients confidence that every curve, cut, and component is produced to the highest standards.

With Hippo Creek, EXOVA has proven that it’s more than an event specialist, it’s a design and production partner capable of delivering permanent, high-quality environments that stand the test of time.

For Coventry born founders Jenny Forbes and James Gould, this the project represents not just a milestone, but a statement of intent: Coventry creativity is world-class and the world is starting to notice!

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