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60 for 60: A Milestone Worth Supporting

This year marks a remarkable milestone for Coventry, Warwickshire and Worcestershire Mind; 60 years of dedicated mental health support across our region. Since 1966, the charity has been a lifeline for thousands of individuals and families, providing vital services when they are needed most.

To celebrate this achievement, the organisation has launched its 60 for 60 campaign; an ambitious yet accessible initiative aiming to raise £60,000 by bringing together 60 fundraisers, whether individuals, teams or businesses, each committing to raise £1,000 over the course of the year.

60 for 60: A Milestone Worth Supporting

This is more than a fundraising campaign, it is an opportunity for Chamber members to make a meaningful, visible impact in the communities where we live and work.

What makes 60 for 60 particularly appealing is its flexibility. There is no one-size-fits-all approach as participants are encouraged to fundraise in ways that suit them best. From team challenges and workplace events to personal milestones or creative initiatives, every effort contributes to the shared goal.

Participants won’t be going it alone. Each fundraiser is supported by a dedicated member of the charity’s team, offering one-to-one guidance, from setting up a JustGiving page to shaping ideas and amplifying promotion. It’s a collaborative effort designed to help you succeed.

In return, supporters receive recognition that reflects their contribution. From a digital 60 for 60 badge and campaign page features, to social media shout-outs and dedicated stories on the charity’s website, your involvement will be celebrated and shared. The campaign will culminate in a special end-of-year celebration event, hosted by 147 Club, bringing together all participants to recognise their achievements.

For businesses, this is also an opportunity to strengthen your corporate social responsibility, engage your teams, and demonstrate your commitment to supporting mental health and wellbeing, an issue that affects every workplace, every day.

Most importantly, every pound raised stays local. It helps ensure that people across Coventry, Warwickshire and Worcestershire have access to the mental health support they need, when they need it most.

As a Chamber community, we are uniquely placed to come together and make a difference. Whether you take part as a business, a team or as an individual, your involvement in 60 for 60 will help shape the next 60 years of mental health support in our region.

Now is the time to step forward, get involved, and be part of something truly impactful. You can find more details and join the campaign here: 👉60 for 60 to mental health - CWWMind

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