He was first hired by Coventry-based communications and PR agency Advent Communications in 2001 after graduating in Journalism from the University of Central Lancashire.

Over the course of two decades, he has supported a range of clients including the successful media campaign behind Coventry’s bid to be UK City of Culture in 2021.

More recently, Advent was acquired by London-based PLMR which saw Lee rise to be on the board of the business.

He joins the Chamber with a view to developing its own media channels to further enhance its voice for businesses in the region.

Lee said: “I’m excited by this new opportunity. I know the Chamber first hand having worked with them for more than 20 years and can see the potential to further develop its media operations.

“It is the voice for business in Coventry and Warwickshire – something that is incredibly important at the moment – and there is an opportunity to build on that but also look at all of the media channels it has at its disposal and to develop those for the benefit of its members.

“Of course, after 25 years it was always going to be a big decision to move on but this opportunity was simply too good to turn down and it felt like the right time to make the step.

“I played a part in Advent’s growth over the course of 20 years with the business that subsequently saw it acquired by PLMR and I’ve worked hard in the past four years to support the successful transition.

“This fresh, new challenge with the Chamber is an exciting one and I’m very much looking forward to it.”

Corin Crane, chief executive of the Coventry and Warwickshire Chamber of Commerce, said: “We’re delighted to have someone of Lee’s experience and skillset on board with the Chamber.

“We already know him well and that means he can hit the ground running with us.

“I’ve thought for a long time now that we can further develop our media operations including our magazine, our online news and newsletter – alongside our social media and external media – and that is something this move allows us to do.

“Chambers are there to not only tell our own story but the stories of our members, our residents and our great region. I know we can do that through more media channels, and Lee is the perfect person to lead this for us.”