The firm has invested heavily in digital transformation while ensuring that clients benefit from smarter systems, clearer reporting, and the expert support of a well-trained and motivated team.

Double celebration for Cottons

It was also a night of individual success, as Partner Emma Reid received Xero’s Most Valued Professional 2025 award.

Xero highlighted Emma’s impact on the profession, saying: “Emma is passionate, thoughtful, strategic – and she gets things done with a smile. Her leadership has been pivotal to this win.”

Investing back into clients and people

With 14 partners, 120 staff and around 8,000 clients, Cottons continues to grow across Northamptonshire, Warwickshire, Leicestershire and London.

The firm’s vision is clear: to be a human-first, tech-focused practice that invests in its people and tools so that clients can benefit directly from the best knowledge, insight and expertise.

Looking ahead

“This award is a milestone in our journey,” said Partner Emma Reid. “But it’s not the finish line. We’ll continue to invest in our people, our technology and our relationships so that clients can run their businesses with confidence. We’re incredibly proud to be recognised on a national stage.”