Visitors, conference delegates and event organisers will be able to book accommodation at the Nuneaton hotel as part of packages organised through the venue.
The strategic move will also support the continued growth of the Arena’s conference, events and exhibitions business, which delivered a record £8.9 million of sales during the last financial year.
That included over £3 million in new business and by increasing the hotel room volume it will support the Arena in bringing in attracting new conferences and events to the region.
This will bring significant economic benefits for Coventry and Warwickshire, strengthening the area’s reputation as a leading destination for business tourism.
Coventry Building Society Arena already benefits from a 121-bedroom DoubleTree by Hilton Coventry hotel on-site at the venue, which is currently undergoing a full multi-million-pound refurbishment.
Both hotels are part of the Hilton family of brands, and the Arena’s agreement with Hampton by Hilton Nuneaton will mean Coventry Building Society Arena can now offer a total of 266 rooms.
Paul Michael, Managing Director at Coventry Building Society Arena, said: “This partnership is a major step forward for our accommodation offer and will significantly increase our capacity for events.
“It has been a strategic priority to expand the number of hotel rooms we can offer and Hampton by Hilton Nuneaton was a natural fit, especially with it also being part of the Hilton family.
“This move will be crucial as we continue to accelerate growth across the conference and events area of the business.
“The additional rooms will strengthen our position in the competitive events market, enabling us to attract larger conferences and meet the high standards already set by our on-site DoubleTree by Hilton Coventry hotel.”
The brand-new Hampton by Hilton Nuneaton opened in September 2024 and offers a variety of spacious and modern guest rooms. It is located in Nuneaton town centre, six miles from Coventry Building Society Arena, and is perfectly positioned for guests to explore Warwickshire. Guests can savour a complimentary hot breakfast included in every stay, featuring the brand’s signature Hampton Waffle.
Alongside its stylish and comfortable guest rooms and contemporary lobby bar, the hotel features a fully equipped 24/7 onsite fitness centre and is conveniently connected to major roads and the motorway network.
James Howard, General Manager at Hampton by Hilton Nuneaton, added: “We are delighted to be partnering with the Coventry Building Society Arena and look forward to extending the hotel’s signature Hamptonality and a delicious complimentary hot breakfast to our guests.
Hampton by Hilton Nuneaton and DoubleTree by Hilton Coventry Building Society Arena are part of Hilton Honors, the award-winning guest loyalty programme for Hilton’s 24 distinct hotel brands and over 8,600 worldwide locations.
