As part of their resurgence, Breakwells set their sights on international growth. However, navigating the complexities of exporting, from market selection to strategy development, presented a steep learning curve. They needed expert guidance to interpret global market intelligence and identify the most promising sectors for expansion.
The Solution: Business Growth West Midlands Exporting Support Programme
The Business Growth West Midlands Exporting Support Programme offered Breakwells a tailored approach to overcoming these hurdles. An important part of our programme is a practical and flexible 6-stage International Export Strategy Framework that benchmarks a business's export maturity, from early exploration to advanced international operations and identifies tailored support needs at each stage.
Through expert guidance and strategic advice, the programme enabled the company to develop a solid understanding of global market dynamics. Breakwells explored emerging markets including in the Gulf and Europe, with initially a particular focus on the vintage and classic vehicle sectors.
Russell Eynon, Managing Director of Breakwells Paints, worked closely with Steve Parker, an international trade and global growth expert appointed by the Black Country Chamber of Commerce who delivered the programme. Steve provided valuable insights and facilitated key international connections, with his extensive network proving instrumental in helping Breakwells grow their global footprint.
Russell Eynon stated: "With everything that has been happening in the business, Steve has been great at providing clarity in our strategies and has suggested lots of positive ideas and opportunities for growing globally. This has included giving us the chance to study new markets and sectors in the Gulf and Europe, and he has shown that his personal contact base is going to be useful to make progress globally faster.
“We are sure that Steve will be helping us even after the programme has finished and will enjoy sharing future successes.”
Export Stage 1 - Export Exploration
Breakwells Paints is currently in Stage 1: Export Exploration (Benchmarked within our 6-Stage International Export Strategy Framework). While at the beginning of their international expansion journey, the company is making significant strides with expert guidance to unlock the global potential of their new Bygone Colours brand.
They are actively identifying high-potential markets for growth and are strategically positioning themselves for success. With a clear focus on targeting key global customers, Breakwells is poised to tap into exciting niche markets, including vintage vehicles, railways, and modern industries, setting the stage for a successful global launch.
David Zell, Assistant Delivery Manager – Business Programmes at West Midlands Combined Authority (WMCA), commented: “Business Growth West Midlands Exporting Support Programme, run by the Coventry and Warwickshire Chamber of Commerce on behalf of WMCA, is a fantastic programme offering free, in-depth, subject-specific expertise support to businesses within the West Midlands, enabling them to grow their potential through international exporting channels.
“The team are incredibly supportive, knowledgeable and driven to ensure that businesses can thrive and grow off the support that is on offer. The programme is 100% committed to achieving success – and is one not to be missed.”
Ready to take your business global? The Business Growth West Midlands Exporting Support Programme offers expert guidance, in-depth market insights, and tailored support to help businesses expand into international markets. Contact us today and one of our business advisers will be in touch to start your export journey.
*Provided by Business Growth West Midlands (BGWM), the project is funded by the UK Shared Prosperity Fund (UKSPF), and delivered by Coventry & Warwickshire, Black Country, and Greater Birmingham Chambers of Commerce.
