Victoria founded Bearhat Marketing to solve a problem she had seen repeatedly in her 12+ years working in marketing: owner-led businesses struggling to grow without access to senior marketing leadership. Bearhat provides exactly that - embedded, accountable marketing direction for ambitious SMEs across Coventry, Birmingham, and the UK, without the cost of a full-time hire.
Commenting on the news, Victoria said: "Being a finalist is genuinely humbling. The Woman Who Awards judge on story and substance. To be shortlisted in that context means so much to me.”
As a finalist, Victoria will take part in an online judging interview on 23rd March 2026. Winners will be announced at the Woman Who Live & Awards Lunch on 8th May 2026, held at the National Conference Centre in Solihull.
This finalist place follows a number of recent recognitions for Bearhat Marketing, including a previous Midlands Marketing Awards 2025 finalist position, and a Theo Paphitis Small Business Sunday win.






















