3 Mistakes to Avoid When You’re Getting Ready to Start Exporting

Expanding into international markets can be transformative for your business, unlocking new customers, increasing resilience, and driving growth. But diving into exporting without proper preparation can lead to costly missteps.

Here are three common mistakes to avoid as you prepare to go global.

❌ 1. Exporting Without a Plan

One of the most frequent (and avoidable) mistakes is jumping into exporting without a clear strategy.

Before you ship a single product or launch a marketing campaign overseas, make sure you’ve answered key questions:

• Who are you exporting to?
• Are you exporting directly, or using intermediaries like agents or distributors?
• How will your product or service compete in the local market?

Understanding your positioning relative to competitors and setting clear goals will give you a roadmap and reduce your risk.

🌍 2. Overlooking Cultural Differences

Success in your home market doesn’t automatically translate to success abroad. Every international market has its own:

• Consumer preferences
• Communication norms
• Business etiquette

Failing to adapt your product, messaging, or marketing approach to account for local culture can severely limit your impact.

👉 Whether it’s tweaking your branding, adjusting service delivery, or localising your website, taking the time to understand your new market’s culture is key to winning trust and customers.

🧾 3. Incorrect Product Classification

Product classification might seem like a small detail but it carries big consequences.

Using the wrong Harmonised System (HS) code can lead to:

• Customs delays
• Penalties or fines
• Unexpected tariffs or regulatory hurdles

To avoid this, use the UK Trade Tariff Tool as your starting point. If you're still uncertain, speak to a customs specialist or export advisor who can guide you through the process and help ensure compliance.

🗬 Final Thoughts

Exporting is a huge opportunity but like any business venture, it requires the right preparation. By avoiding these common mistakes, you’ll be better positioned to build a sustainable international presence.

If you’re based in the West Midlands and looking for support, our fully funded Exporting Starts Here programme offers expert guidance, tailored training, and the tools you need to succeed globally.