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Doing business in a crisis - Eggshell Solutions create a new range of products

What do you do when your business has been changed almost overnight by Coronavirus?

Well, Chamber members Eggshell Solutions, who are a marketing services business, have provided an object lesson in how to think outside the box and adapt.

Doing business in a crisis - Eggshell Solutions create a new range of products

Faced with many customers closing down temporarily due to the recent restrictions and the new reality for many of working from home they needed to think fast.

Arnold Bailey, Eggshell’s Marketing Director commented “For us, like most businesses the landscape changed really quickly, so we needed to react and provide new products that meet current customer needs”

“At this point in time” he went on, “our customers have a real need for products like social distancing signage, branded facemasks and sneeze guards. So, working with our suppliers we quickly developed a new range to meet this need.”

Operations Director, Robert Boulter, added “The buzzword of the moment is pivoting your business, but in reality, it’s all about the traditional values of meeting your customer’s changing needs.”

The result of Eggshell’s “pivoting” activity is the launch of their new range of Covid19 products.

Arnold continued “Customer reaction has been very positive, so much so that we also just added another product – which is the supply of green screens and design of Zoom backgrounds using your own logo and branding.”

He explained why this had been introduced. “The new norm in business life now is the online meeting. Businesses still need to portray a professional image and that’s difficult to do from your back room; particularly when you’ve still got that floral wallpaper you’d been meaning to change!”  

He concluded “If there is any way that we can help fellow members with marketing advice or indeed with any of our products, new or existing – we’re more than happy to have a chat. Like most of our customers we’re working from home at the moment, so the best way of contacting me is either by email [email protected] or on my mobile 07887 568976.”

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Coventry and Warwickshire Chamber of Commerce

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Coventry, CV1 2TL


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