They take you on a journey that starts at understanding what you know, and need to know, about your customer. They then explore methods and solutions for gathering information and feedback from your customers. The final section explores how to maximise the learning and insight from customer data and how to ensure the customer need and wants are at the centre of the organisation’s strategy and decision-making. Webropol provide survey software and analytic. XV Insight are a market research consultancy specialising in customer experience. View the full paper by clicking here.
XV Insight and Webropol have been working together to produce a webinar and white paper on how to ensure the customer is at the heart of an organisation.