Phone 02476 654321

International Trade

Meet the Team

Our team of International Trade Advisers is here to help you with everything you need for export success. With years of experience and an enviable track record they can help you assess your capabilities, identify potential markets and develop an export strategy aimed at successfully exploiting the global marketplace.

Louise Wall - Group Commercial Director

Louise became the Coventry and Warwickshire Chamber’s Group Commercial Director in the summer of 2014 and is responsible for overseeing International Trade at the Chamber. Louise has a breadth of experience across the public and private sector having headed up a successful small consultancy business for nearly ten years, as well as key roles within Local Authorities, with an emphasis on the economy and enterprise. She was previously Head of Sustainable Communities at Warwickshire County Council and founder member of the Coventry and Warwickshire Local Enterprise Partnership Executive board. 

Ajay Desai - Trade Director

Ajay became the Coventry and Warwickshire Chamber’s Head of International Trade in 2015 and is responsible for overseeing International Trade delivery in Coventry & Warwickshire. Ajay has a breadth of experience and has been with the Chamber for 17 years. He leads the West Midlands international trade teams on ICT, Life Sciences, Diversity and India. He has organised numerous trade visits to Australia, China, Hong Kong, Singapore, India, Ghana, Nigeria, South Africa, the USA, Continental Europe and the Caribbean. 

Contact Ajay for: • Life Sciences and ICT sector enquiries at: [email protected]  

Gemma Basterfield - Executive Support & Export Documentation 

Gemma has been with the chamber for 11 years, spending 2 years on the European projects team where she worked on around 15 transnational assignments.

Having joined the International Trade team in 2013, Gemma's focus is on providing support to the Export Documentation team. Gemma is also working on the Broadband ERDF programme extending the Superfast Network and building SME ICT capacity in Coventry and Warwickshire and provides support to the Executive team. 

Contact Gemma for: • Export documentation at: [email protected]


Brian Mountford - International Trade Adviser 

Brian has been an International Trade Adviser for over 12 years and has a strong background in UKTI products and services and delivery of Government-funded programmes. He has a wealth of experience dealing with industries of all types and sizes and has helped many companies develop new export markets for their products. Brian is the first point of contact for Advanced Engineering and Construction companies. An experienced Trade Visit leader, Brian has led overseas missions to China, Hong Kong, India, Spain and the Caribbean. 

Contact Brian for: • Advanced engineering • Construction and Automotive sector enquiries at: [email protected] 

Parminder Hayer - International Trade Adviser 

Parminder has worked as an International Trade Adviser for more than a decade and has a wealth of experience working with companies from a wide range of sectors. He is the West Midlands Regional lead for ICT and is the first point of contact for Food and Drink and Creative sectors in Coventry & Warwickshire. Parminder has lead Trade Missions to the USA, Hong Kong, Singapore, Germany, France, and Slovenia. 

Contact Parminder for: • Food and Drink and Creative sectors enquiries at: [email protected]


Lisa Hobday - Export Documentation Adviser

Lisa joined the Chamber in 2016 working in the Export Documentation Dept. She has worked in International Trade since 2004, mainly in private sector manufacturing companies. In her earlier roles she worked in a variety of export administration positions, before progressing in 2009 to the position of Import/Export Manager for a Leicestershire-based Company. Lisa has experience of breaking into, maintaining and managing relationships with distributors in differing export markets, as well as having knowledge regarding supply chain and import from Europe and the Far East.

Contact Lisa for: • Export Documentation (certification and legalisation)  Electronic Export Documentation via • ATA Carnet Services Letter of Credit Services at [email protected] 




Close Menu
Close Panel

Contact Us

If you have a question you would like to ask, please use one of the following contact methods below:

Phone 024 7665 4321
Fax 024 7645 0242

Coventry and Warwickshire Chamber of Commerce

Chamber House, Innovation Village

Cheetah Road

Coventry, CV1 2TL


Click here to view a map of our location for directions.

Search here

Join Us

Join Us

Join today and access a range of benefits to help you connect, cut costs, promote and grow your business.



* indicates required