Phone 02476 654321

Chamber Commercial Academy Day


Thursday 13th June 2019




Chamber Member:

£20.00 + VAT 

Non-Chamber Member:

£40.00 + VAT 


Places Available

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Dunchurch Park Hotel Rugby Road Dunchurch Rugby Warwickshire CV22 6QW


Complimentary parking is available for all delegates at the venue

Event Detail

One day, four exciting masterclasses to help you innovate your business

A packed agenda awaits you at the event, taking place on Thursday 13th June at the Dunchurch Hotel & Conference Centre in Rugby, plus plenty of opportunity to network and make new connections!
Delivered throughout the day by experts in their field, the day will transport delegates on a journey through the essential techniques, knowledge and "top tips" for improving your brand, marketing, sales, social media and customer retention.

The masterclasses will supply the latest best practice, inside knowledge and exclusive tips to help you maximise your activity in these key business areas.
Over a delicious networking lunch, delegates will be able to discuss their new found knowledge and have the chance to form new relationships with local businesses.
This is a full day programme which will leave you feeling inspired, full of new knowledge and an action plan ready to implement in to your business.

Full pre-payment is required for this event. Please book and pay online or call the Chamber offices to make a card payment on 024 7665 4321

Masterclass #1 - DEVELOP YOUR BRAND PROPOSITION - Delivered by David Wilson, Creative Partner at Glued Ltd
This masterclass will provide more focus for your marketing communications, your brand message and what makes your business unique and valuably different. 
In challenging economic times businesses of any size need to communicate what makes them tick: it’s so easy for organisations to go about what they do on a daily basis and yet not communicate those amazing and special things to the outside world. Getting this right will engaging the right sort of customers and is likely to help you retain your best staff.

Masterclass #2 - BREAK THE RULES AND GO FOR GROWTH - Delivered by Neil Liddell, Director at Sandler Training
This masterclass will examine traditional selling methods and help participants reflect on their current practices and their potential for success. Delegates will then review a systematic approach to selling and understand how applying it in their world could be the key to achieve more sales, increased revenues, and higher margins.
Most businesses just keep on doing the same old same old every day, are you ready to change” to a new " Sales Behaviour Dynamic"?

Masterclass #3 - DON'T LET YOUR LINKEDIN STRATEGY LET YOU DOWN - Delivered by Louise Dillon, Founder at Armadillo Social
LinkedIn is a social media platform that lots of people are on, but few are using well. It’s a powerful way to promote your company, establish your professional authority and build strong relationships. Today, social selling has replaced the yellow pages and a phone, and a prospective client will be researching you and your company online. Don’t let your LinkedIn strategy let you down.
This 90 minute masterclass will cover what makes a cracking profile, and how to build a strong network who want to hear what you have to say.

Masterclass #4 - WHY HAPPY CUSTOMERS MATTER! - Delivered by Helen Roberts, XV Insight, and Amy Bassi, Webropol UK
Retaining contented customers rarely ‘just happens’. Organisations that really know their customers are most likely to build long term, loyal relationships in which the customers keep coming back and bring others with them through reviews and recommendations. This masterclass will help you map out what already know about your customers, introduce tools and techniques to help you to find out more about them and identify what matters most in their relationship with your organisation. We will look at what makes great customer experiences and discuss how to put the customer at the heart of your business.
By the end of the session you should have a clear view of what you need to know about your customers, how best to gather that information and how to develop strategies and action plans that consistently deliver on customer expectations.


8.30am: Registration & refreshments
9.00am: Masterclass #1 - Develop Your Brand Proposition
10.30am: Morning Break

10.45am: Masterclass #2 - Break The Rules and Go For Growth
12.15pm: Networking Lunch
1.00pm: Masterclass #3 - Don't Let Your LinkedIn Strategy Let You Down
2.30pm: Afternoon Break
2.45pm: Masterclass #4 - Why Happy Customers Matter!
4.15pm: Event close & networking activity (optional)

Cancellation Policy

Full cancellation charges will apply for places cancelled after 12.00pm on Friday 7th June 2019. Should you need to cancel your place, please email [email protected]

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If you have a question you would like to ask, please use one of the following contact methods below:

Phone 024 7665 4321
Fax 024 7645 0242

Coventry and Warwickshire Chamber of Commerce

Chamber House, Innovation Village

Cheetah Road

Coventry, CV1 2TL


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