Event objective:
- Identifying suitable online marketing opportunities
- Developing coherent plans and objectives to measure effectiveness
- Creating on-line marketing materials that drive traffic and customers
- Constructing websites pages that attract customers
Who should attend?
On-line marketing is an essential part of the marketing mix. Understanding the range of channels to market is integral to customer engagement. This course is designed to develop an understanding of the steps involved in creating an effective on-line marketing strategy that integrates websites, social media, paid advertising and email marketing. It will give delegates an overview of on-line marketing and will provide a foundation on which businesses can take their strategy forward.
Other information:
The terms and conditions specified below are a statement of a binding agreement between the parties and shall apply from when a booking is accepted.
Should you wish to cancel a booking, you will receive a full refund, providing notification is received in writing (via letter, fax or email) full 14 days before the course. If a booking is made within the 14 day period any cancellations will incur a full charge. Where a course is free or funded, a charge in full will be made if cancelled inside the 14 day period. Transfers to new dates constitute a cancellation if not notified in the required period prior to the course date.